Written collaboratively by SDSU Extension Community Development Field Specialists.
Marketing Hometown America empowers communities to create a vision to grow. Designed as a tool to create dialogue that moves toward action, it can be the spark to help a rural community look at itself in a new way.
Marketing Hometown America was pilot tested and in seven communities. When asked to explain what happened the following impacts were highlighted:
- Entrance signs were created or renovated.
- Videos were produced showcasing the community.
- Downtown murals were painted.
- Lots cleared.
Adult and Youth Engagement
- Expanded recruitment of new professionals.
- Youth planned and implemented a scavenger hunt via traditional and GPS methods for youth.
- New people stepped up to mobilize, play a role and even lead the Marketing Hometown America process.
- New connections were made with Federal agencies, tourism boards, Chambers of Commerce, economic development groups, University Extension, schools and other higher education institutions.
Civic Awareness and Community Spirit
- People noted a heightened sense of urgency and began to question the “status quo”.
- A “can do” perspective was strengthened.
Your community may already be working on attracting new residents. But to grow, more people need to be part of that effort. Marketing Hometown America engages communities through small groups called Study Circles to get more people involved and more voices heard.
- Use positive conversations to begin or expand community marketing;
- Create a welcoming spirit needed to attract new residents;
- Learn what new residents are looking for as they relocate to a rural community;
- Discover often overlooked local assets that attract potential new residents;
- Build and implement a marketing action plan.
South Dakota Communities In Action
- Hot Springs
- Wessington Springs
- Mt. Vernon
See more information about Marketing Hometown America through an online Z-Mag.
Requesting the Program
Request this program from a Community Development Field Specialist near you:
- Kari O’Neill (605.685.6972) Martin, SD
- Peggy Schlechter (605.394.1722) Rapid City, SD
- Kenneth Sherin (605.995.7378) Mitchell, SD
- Paul Thares (605.374.4177) Lemmon, SD
Related Information and Resources
- Is a Rural Revival on the Way to South Dakota?
- People Are on the Move in South Dakota
- Small Town South Dakota to Make a Comeback?
- Reversing The Trend of Declining Population
- Kimball Locals Strategize to Market Their Hometown: An Article about Marketing Hometown America in Kimball, Nebraska
- South Dakota Demographic Information: Data from the South Dakota State University Rural Life and Census Data Center
- The Background Information for Marketing Hometown America
- Amenities Increasingly Draw People to the Rural West: Research on why people are moving to rural west
Customized resources are also available to meet your Community Development Goals.