Wall Business is Small Business Award Winner Back »

Cindy Hauk outside 4th Avenue Floral in Wall, S.D.


Each year Black Hills Economic Development names a Small Business of the Year. This year’s award was earned by 4th Avenue Floral of Wall, S.D. Owner, Cindy Hauk and her husband Dan, grew up in the region and are proud to support their area with a business that brightens people’s days.

After high school, Cindy joined many rural youth in seeking education away from home. She spent six months near Fort Lauderdale, Florida in training, and working with a florist in that area. Also like other rural youth, Cindy decided to move back to South Dakota where she married Dan and raised her family. Her business experience was gained in an accounting position at West River Electric, and in working for other florists.

What brought Cindy to her decision to own her own business? The spark was ignited after she entered a floral design contest sponsored by “Flowers by LeRoy” in Rapid City. They liked her entry so much they offered Cindy a job. She helped them out in busy times, and her desire to own her own shop increased.

About 4th Avenue Floral

The Hauk’s opened 4th Avenue Floral in September of 2014. Cindy and Dan bought their building from a hunting and guide service, remodeled a bit, and have added on twice already. They also bought a Philip flower shop and merged the businesses. They serve the region by stocking flowers in Coyle’s grocery store in Philip, and delivering flowers all around the Badlands Bad River Region.

Owning a business in a rural area has some challenges, but Cindy feels that her opportunities to really get to know her customers gives her an advantage that allows her to create more personal service. She enjoys incorporating personal items into arrangements and giving that personal touch to every occasion.

A membership to the SD Floral Association and both the state and regional Retailers Associations have given Cindy opportunities to access continuing education in both business and the floral industry. She credits those organizations in helping her make the connections she can rely on for supplies and the professional development that keeps her current in her profession. She is also a graduate of the recent Small Business Beginnings classes held in Wall and offered through SDSU Extension.

Community Impact

4th Avenue Floral currently employs seven additional staff on a part-time basis. While flowers are the main product offered, the shop also stocks gift items, and serves as a location for other emerging entrepreneurs looking for a place to sell related items. Busy seasons like Christmas, and occasions like weddings and funerals are times Cindy is glad to have family and friends to count on for help.

Cindy hosts an annual Fall Festival at her business and offers FFA students an opportunity to come in and train for their floriculture contest each year. She believes strongly in giving back to her community, and to the region.

“In a rural area you can never tell people you are too busy if you want their business. You just put in the extra time,” she says.

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