Written by Chris Zdorovtsov (former SDSU Extension Community Vitality Field Specialist).
Consider on-farms sales for those interested in connecting directly with the consumer at the farm. The set-up could include a farm store, a U-pick or Pick-Your-Own operation and other agritourism components. These features will be appealing to people seeking extremely fresh produce, canners and cooks that are seeking large quantities of product at a reduced cost, and families looking for a weekend activity, wanting their children to experience farm life and food production.
Other options could include a roadside stand or storefront. These avenues take the product to a well trafficked location for selling. Customers are attracted to the easy access of fresh, high quality produce.
The following articles provide information on some marketing options available:
- Roadside Stand
- Pick-Your-Own Operations
- Direct Marketing Alternatives for Fruit and Vegetable Growers