Checking in on the Checkoff: Events & Happenings Back »

Written by Suzy Geppert, South Dakota Beef Industry Council.


Where has the summer gone? Many of us find ourselves asking this question as we prepare to send kids back to school and look toward fall harvest and weaning. It is a busy time of year and this summer has been a whirlwind of activity in the South Dakota Beef Industry Council (SDBIC) office. Although grilling season was a prime focus and hundreds of recipes and preparation tips were shared, the staff continued to take a well-rounded approach in developing a structure that focuses on the needs of the producer, consumer, industry partners, and stakeholders. Collectively involving and engaging participants in mission completion ensures we tell an accurate, understandable, and effective beef story.

Events and Activities

Your state beef council has been busy this summer with multiple events including the Ag United Farm Tours, Team Beef, BBQ Bootcamps, School Nutrition Conferences, Association for Career and Technical Education (ACTE) conference, SD FFA Leadership Camp, Rapid City Ag Chamber Picnic, South Dakota Summer Spotlight, Genex Dakota Sire’s Burgers, Brats, and Bulls event, the SDBIC Producer Burger Battle there, and various other community events across the state.

If you have not had the opportunity to follow the South Dakota Beef Industry Council on Facebook, we encourage you to do so. It is truly your window to the checkoff—there you will find information and posts regarding many of the SDBIC events. That isn’t the only place you will find us sharing our story, however. As we visit with producers and consumers, we also understand the importance in taking a well-rounded approach to communication to ensure we do our best to meet the needs of several diverse audiences. For this reason, we will continue to move our communication message forward to both producers and consumers through radio, social media, and newsprint.

Office Happenings

As we move into planning for the new fiscal year, the SDBIC has been engaged in multiple committee meetings. The research committee met with South Dakota State University researchers to discuss and receive updates on current and upcoming projects. The promotion committee will meet the first week in September to discuss new and upcoming programs and promotions, and the evaluation and nominating committees will meet at the annual meeting to evaluate current programs and conduct federation committee and USMEF nomination interviews. We will hold the annual meeting on the SDSU campus Sept. 16-17. We will also host a beef tailgate contest at the 50th Annual Beef Bowl football game that weekend.

July found the SDBIC undergoing their Cattlemen’s Beef Board (CBB) Financial and Compliance Audit. Even though the SDBIC undergoes an external audit on a yearly basis, CBB audits state beef councils as well – typically every three to four years. CBB itself is audited every three years by the USDA, and also has external audits on a yearly basis.

It was also this summer that the SDBIC underwent a change in staff. Our Director of Industry Relations, Tracey Walsh, has moved on to an opportunity that will allow her to be closer to her family. We will miss Tracey’s passion and commitment to the industry and wish her the best in her future endeavors.

Families in Motion

SDBIC will kick off the fall season with the appropriate title “Families in Motion”. What will you see from us this fall? Motion. Whether it is attending events like Dakotafest, visiting schools, working on collaborative projects, or working in tandem with this national campaign, you can be assured your checkoff is in motion and working for you. You will see us gearing recipes and programs toward families. They will become those quick, easy, and nutritious alternatives for people on the move. Our outreach efforts will encompass youth and adults with a continued focus on the millennial generation. We will also engage research as a data driven tool that allows us to appropriately tell an accurate, trusted, and non-biased beef story.

We will continue to provide consumers cooking videos and demonstrations, education, and promotional tools through the SDBIC’s social media platforms – Facebook, Pinterest, Instagram, and Twitter. You’ll find updates on the SDBIC website as well. Keep in mind, our website is about to undergo a rebuild so please don’t hesitate to contact us with questions.

Sharing the story!

Thank you. Sometimes these simple words can be forgotten as the excitement for a program or event takes over. Our challenge is to build on the excitement and remember the driving force behind it. We appreciate your engagement in telling our beef story. Thank you for joining our social media conversations, sharing our posts, photos and videos. Each time you to do so, it’s an opportunity reach even more people with the positive power of accurate information.

As always, we feel communication with our producers is key - please don’t hesitate to reach out to us at 605.224.4722 or email Suzy Geppert.


ABOUT SDBIC: The SDBIC collects and administers the $1 beef checkoff on cattle sold in South Dakota. Checkoff dollars are utilized strictly for promotion, education or research programs. Fifty cents of every dollar is directed to the Cattlemen’s Beef Board for programs on the national level. The SDBIC retains 50 cents, which is invested in additional national programs or in-state programs.

The SDBIC is comprised of three representatives from eight agricultural organizations: South Dakota Beef Breeds Council, South Dakota Cattlemen’s Association, South Dakota Cattlemen’s Auxiliary, South Dakota Cattle Women, South Dakota Farm Bureau, South Dakota Farmers Union, South Dakota Livestock Auction Market Association and South Dakota Stockgrowers Association.

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