Online Access to Beef’s Cattlemen’s College Back »

Written by B. Lynn Gordon (former SDSU Extension Agricultural Leadership Specialist).

Continued education is a valuable tool to help you with questions you may have, an opportunity to educate yourself on a new topic/issue or to challenge you to look at new parameters impacting the beef industry. As research has proven, leaders are those who are willing to learn, and continue to learn. As an active beef producer your schedule is busy and time constraints or conflicting schedules don’t always allow you to attend some of the face-to-face educational sessions you would like to. Fortunately, in some cases technology will still allow you to have access to targeted learning opportunities.

2017 Cattlemen’s College

The 2017 Cattle Industry Convention and NCBA Trade Show held its 24th edition of Cattlemen’s College, sponsored by Zoetis Animal Health in Nashville, Tenn., Jan 31-Feb. 1, with more than 1,250 attendees. The event consisted of more than 15 educational sessions focused on providing cattlemen and women the opportunity to hear beef industry leading professionals address important topics such as profitability, productivity, and ultimately the sustainability of their farms and ranches.

Five different educational tracks allowed attendees too focus on presentations in their areas of interest. Sessions within these tracks addressed consumer attitudes, succession planning, animal management, new technologies in genetics, and cow/calf production. Two specific sessions that kicked off the “Cattlemen’s College featured: “Turning Loss into Gain: Managing Risk to Improve Fertility,” featuring Alison Van Eenennaam, Ph.D., and Megan Rolf, Ph.D., who presented new research on cowherd fertility and its impact on profitability. The second session featured Kent Andersen, Ph.D., who examined the use of genetic tools to build more productive cowherds and adding value to feeder and fed cattle.

Online Presentation Access

NCBA has announced all presentations from the 2017 Cattlemen’s College will be available online after Feb. 17. Cattlemen and women who were unable to attend the event in Nashville can take advantage of this online option at the National Cattlemen's Beef Association website.  There will be a nominal fee to access each session which was earlier taped at the Convention, but this is still a very cost-effective way to hear the latest from top beef industry presenters. You will have the opportunity to select the topics of most interest to your cow/calf; backgrounding or feedlot operation.

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